introduction to music videos

 1) What is the purpose of a music video?

To promote the song to then be bought or streamed online and also to make the artist more recognisable


2) How has the digital age changed the production and distribution of music videos?

CGI and other technological advances allows more impressive visuals 

distribution is now focused on you tube and social media more than TV

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony , universal , warner music group  - to provide youtube with music videos 


4) What are the key conventions of a music video?
Lip singing , a set , promotion of the artist record label and producer , dancing


5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Old Town roads narrative of an outlaw going to modern times and singing about riding on a horse in his time

6) What examples are provided in the factsheet for intertextuality in music videos?

Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys

7) Why do audiences enjoy intertextual references in media products?

adds irony and humor and makes the music video more rememberable 

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience




All the small things -  Blink 182

conventions - the artist is playing the guitar and singing their song and the video has many sets and characters 

intertextuality - one of the shots is very similar too a Christina Aguilera song

representations - Teenagers in the early 2000s / late 90s 

audience - teenagers as it matches the representations shown i the video and the genre is typically associated with that age 



9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?




Set in an urban setting which is associated with the hip-hop genre and has been copied by other successful hiphop artists
showcase of masculinity with appearing tough , driving nice cars and acting confident 


10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

I dont think music videos are as important nowerdays as people can listen to more music more often with a range of artist so some artists dont have to try with thier videos as they can easily be listened to on Spotify 
also thie music can be listened to on social media platforms as the sound playing in the back of the video 
personal connections with artists can be formed without music videos with more frequent interviews on youtube for example

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