Media Blog 2 - coursework - Mr Bush

  1) Music Video: Introduction - factsheet questions 2) Music Video: Old Town Road CSP 3) Music Video: Postcolonial theory 4) Music Video: Ghost Town CSP 5) Music Video: Postmodernism and music video

  1) How does the article define postmodernism in the first page of the article? Postmodernism  takes this concept of questioning  traditional structures, representations  and expectations and pushes things  a step further. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? Roland Barthes released  his essay The Death of the Author. In it,  he challenged tradition when he said  that a writer’s opinions, intentions or  interpretation of their own work are  no more valid than anyone else’s. 3) What is metatextuality? Metatextuality is where a text draws  attention to the fact that it is a text.  It points to the process of its own  creation. 4) What is the repeated phrase on the cartoon on postmodernism on page 28? Postmodernism is a cultural movement that distrusts all established philosophies  5) How does postmodernism link to media representations and reality ?...

  1)  Why does the writer link the song to cinematic soundtracks and music hall tradition?   more attuned to “mood music”, with nods to cinematic soundtracks and music hall tradition, it reflects and engenders anxiety. The whispered chorus of “This Town/ is coming like a Ghost town 2) What subcultures did 2 Tone emerge from in the late 1970s? emerged stylistically from the  Mod and Punk subcultures   3) What social contexts are discussed regarding the UK in 1981? England was hit by recession and away from rural Skinhead nights,  riots  were breaking out across its urban areas.  4) Cultural critic Mark Fisher describes the video as ‘eerie’. What do you think is 'eerie' about the Ghost Town video?  The sensation of the eerie occurs either when there is something present where there should be nothing, or there is nothing present when there should be something. Here, in a major capital city, where the streets should be teeming, there is no-one bu...

  1) What are the visual cues the article lists as linked to the western genre?  cowboy hats, cow prints, rhinestones, and fringed suede jackets 2) How did the Yeehaw agenda come about?  In September 2018, the trend of black pop-culture figures wearing cowboy garb was dubbed the “Yeehaw Agenda” 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  The history of the black cowboy has largely been erased from American culture, and the “moment” black cowboys are having in pop culture right now has actually persisted for quite some time 4) How has the black cowboy aesthetic been reflected by the fashion industry?  the  Studio Museum in Harlem even held a “Black Cowboy” exhibition  two years ago, featuring photographic works from Kahlil Joseph, Deanna Lawson, and Chandra McCormick that aimed to bring the black cowboy to the forefront of western history. 5) Read the section on Lil Nas X and Old Town Road. What does it s...

  1) What is the big debate regarding Old Town Road and genre? People say that it shouldn't count as a country song as there are hiphop elements of the song 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? thats not his real name  He came from a poor area and had to sleep om his siblings couch  3) What is the Yeehaw agenda? representing ethnic minorities in cowboy and outlaw films  4) How did the story become a debate about race in America? he fact that Lil Nas X is a black teenager from Atlanta and country is a predominantly white genre did not go unnoticed. 5) How does Charlie Harding sum up the whole thing in the final part of the podcast transcript?  Old Town Road situation shows  genres are socially constructed  rather than strictly defined by musical elements. He suggests that industry decisions, marketing, and cultural assumptions all shape what counts as a genre. 1) How did Lil Nas X announce...

  1) What is the purpose of a music video? To promote the song to then be bought or streamed online and also to make the artist more recognisable 2) How has the digital age changed the production and distribution of music videos? CGI and other technological advances allows more impressive visuals  distribution is now focused on you tube and social media more than TV 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony , universal , warner music group  - to provide youtube with music videos  4) What are the key conventions of a music video? Lip singing , a set , promotion of the artist record label and producer , dancing 5) How can narrative be used in music video? Give an example of a music video that uses a narrative. Old Town roads narrative of an outlaw going to modern times and singing about riding on a horse in his time 6) What examples are provided in the factsheet for intertextuality in music videos? Blink 182 video for...